Working on Optus’ Instagram account gave me a breath of fresh air, creatively speaking. I had the resources and means of a typical big client and the creative youth of Instagram to drive their content from corporate sponsored posts about products to fresh “Instagram worthy” little pieces of art and design.

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Analytical data naturally showed the best preforming posts. It was proven that colourful and bright content receives the most engagement, thus most of my work for Optus catered for this.